If there is an industry that can benefit from the services of web design companies it would definitely be the fashion world. Regardless of whether one follows the trends or not, fashion sites have a huge impact on consumers. It is for this reason that fashion companies invest into high quality creative and efficient web page designs.
What is Web Design?
According to About.com, an online information resource, web design is the process of planning and creating a website for a business or organization. The goal is to ensure that the products or services are promoted online in an efficient way.
Planning the website includes different elements such as layout, color, font and images. Website design is all about making the business’ site appealing to prospects to increase the possibility of making a sale. The site should also be user friendly so customers can get the information they need to decide whether to do business with the company.
One of the misconceptions of web design is that designers need to be experts in coding to be able to create an efficient web site. However, a basic knowledge of the technical side will be sufficient. Designers can work with developers who take care of the coding and the actual writing of scripts and other web languages.
In order to ensure that the site designed can deliver results, there are different aspects that need to be focused on. These include the following,
SEO – SEO and local SEO optimization improves the ROI of developing and maintaining a site. SEO or search engine optimization is a marketing technique which makes the site more visible to online users. With more and more people beginning to use the net as a way to find products and services they need, having a high ranking on the search engine result page or SERP becomes invaluable.
Optimizing the site with SEO makes it easier for consumers to find your company online. Every time a person uses a search engine for what they need, your business becomes one of the top recommendations. SEO and local SEO are not services that you would need to pay for. Becoming more successful on organic searches can be a part of web design services.
Designers ensure that the content on your website will work with the algorithms used by the search engines. The elements used in the algorithms include keywords, links and content.
Information Architecture – This is the process of planning out the layout by classifying the information that will be included in the site. Its function is basically to give the designer an outline of how to design the site so that the information is arranged logically.
Speed – One of the biggest factors in web design is how long it takes for the content to load. Consumers tend to lose interest if images or articles take too long to load, so they end up leaving the site. This usually happens when the design contains too much data in one page. Designers need to be able to recognize this to avoid loading issues that impact the business.
There are three types of web design used by top website design companies, fixed, fluid and responsive. Fixed web design is ideal for sites that are only accessed on desktops and laptops. The design has a static width that works with traditional display options.
Fluid or Liquid web design is also a type that works best with desktop and laptop computers. The difference between fixed and fluid is that the latter adjusts to the size of the window it is displayed on. Grids become narrower on smaller windows and get enlarged or wider when the browser is maximized.
Responsive web design was created to address the increasing need of making sites accessible through mobile devices. In the past, when users checked websites on their tablets or smartphones, they usually had content and display problems. Either the website was too large for mobile or the content would not show properly. As a result, companies had to create different sites for mobile and desktop.
Responsive automatically adjusts how the site is displayed on the device being used. This means businesses didn’t need to spend on building and maintaining two similar sites.
Common Features of Web Design
For a web design for business to be effective, there are essential features that need to be included. Knowing what these are can serve as a guide in choosing the right web design developers for the business.
Business Information – Consumers consider the lack of business and contact information as a red flag when browsing online. They often decide not to purchase from site’s that don’t display details about the business.
Logical Layout – A website is essentially a virtual store. And just like a physical one, it needs to be arranged in a logical manner. For example, a trip to the supermarket can become very stressful when the items are not arranged properly. Aisles that are stacked with random products make shopping confusing. Customers do not want to spend a long time finding what they need.
A website contains products and services offered by the business. By creating web pages for different types of products, online shoppers easily find what they want quickly.
Security – Identity theft and fraud are probably the two most consumer dreaded words. Customers need to know that they are protected while shopping online because they will be sharing sensitive information over the net. The information includes credit or debit card numbers as well as other personal identifiable information or PII details. So, the website design needs to include elements such as SSL that encrypt the communications between the customer and the website.
Quality Hosting Services – Hosting is something that a business owner should never scrimp on. Getting a competent 24/7 assistance is crucial for a site’s success. Emergencies tend to happen at all hours, so having the security of knowing that support will be available can be a huge relief.
In addition, speed plays a key role in ensuring profit. Ironpaper, an online resource for marketing information reported that 40% of people leave a website that takes more than 3 seconds to load. That’s almost half of the prospects that could have been converted from traffic to consumer.
FAQ – This essential feature is often overlooked. Online users will always have questions and getting the answers could be the deal breaker. By ensuring that the web design includes a page for frequently asked questions can help improve customer experience. There would be no need to send emails or call the company to get the information needed. And since customers get the answers sooner, the chance of them making a purchase is higher.
Fashionable Web Design Solutions
Creative web design and the fashion industry go hand in hand like peanut butter and jelly. Below are some solutions that are used by some of the fashion world’s biggest names.
Stunning Pictures – Fashion is all about creating an image that makes a statement. When creating that image, paying close attention to details is crucial. The little black dress is timeless mainly because of the various accessories that are used with this elegant style. A pearl necklace or a colorful scarf can turn a simple outfit into a fashionable ensemble.
Pictures are the accessories that make a fashion site a delightful and at times sinful experience. Seeing images of immaculate high heels with a dramatic background transform these into something consumers desire to own.
In addition, the pictures help customers virtually experience the product before they make the purchase. For example, if the site sells chandelier earrings, the different images that show models wearing the accessory gives the buyer an idea of what it would look like on them.
Colors – Fashion sites are known for the creative play of colors used in the web pages. From pastel shades to the standard white background, web designers for fashion sites use color to enhance the products offered. Black creates drama, red lights up passion while white implies simplicity. The different moods and emotions created by colors are endless.
Website designers use different color palette techniques to boost the impact of the products. By applying contrasting and complimenting hues, the customers’ attention is immediately drawn to the items being displayed.
Sound or Music – Hip fashion sites have a more powerful impact with videos or slides that have the right background music. Pop songs or instrumental music make the online experience more fun so customers are drawn to stay and keep looking at the products.
The music also sets the ambiance which stimulates the customer’s imagination. They start seeing and feeling how it would feel for them to wear the clothes, accessories and shoes they are viewing. This increases the chances of them buying what they see so they can experience it for real.
Website design company reviews of fashion sites show that working with experts is the best way to ensure that you get the best results.