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In order to determine the best times to post on TikTok, you must first establish your audience’s time zone. This is important because TikTok uses the UTC time zone. You can check this time zone against your own. If you want to be sure that your posts reach the widest audience possible, you can set up a tracking sheet.

No matter when you are posting, it’s always important to try and acquire new users. This can be done through the use of organic content going viral, using hashtags or even buying TikTok followers from solutions like Famoid or Viralyft.

Also, keep in mind that if your audience is in the U.S., you should consider posting at the same time as your UTC audience. You can also use this data to determine if your videos are more or less successful.

Average best time to post on TikTok

If you’re thinking about starting your TikTok career but are unsure when to post, average best times may be the right place to start. To learn the best times for posting, you can dig into the analytics section of your account and look at your audience’s geographical location. You can also find the best times of day to post by analyzing the content of other people’s posts. Here are a few examples of optimal posting times:

As the social network is still a relatively new platform, you should expect your posting schedule to change over time. For example, new features may affect the algorithm. Therefore, the average best time to post on TikTok may be different from what works for others. You should revisit these tips when you start seeing a dip in your performance. You may need to adjust your posting schedule a bit after the first few weeks to ensure your success.

Days to post

The best times to post videos on TikTok vary, but there are some universally agreed upon times. Mondays, Tuesdays, and Thursdays are all good times to post, if you want to increase your engagement. The most popular time for posting is between 9 and 11am Eastern Standard Time, but make sure you know your followers’ time zones before making a decision. If you plan to post on Fridays, the best time to post is between 2 and 4 PM Eastern Standard Time.

On Mondays, posting your video in the morning is best, followed by a late night post on Wednesday. Mondays, on the other hand, are also good days to post on TikTok, and the best times to publish content on these days are 6 AM and 10 PM. Other times to post are 2 AM, 4 AM, and 9 PM. If you’re looking to earn money from your TikTok posts, the best time is Tuesday, Thursday, or Friday.

Countries with multiple time zones

Many countries have multiple time zones, but most have only one. This is convenient for international relations, but it can also be difficult for travelers. Countries with multiple time zones differ in the size of their territories and the distance between each one. Several countries are larger than others and have a larger population, making multiple time zones less convenient for travelers. But there are also many reasons why a country might have multiple time zones, including political factors.

Historically, most countries set their own time within the framework of the GMT. However, some time zones extend beyond the meridian, taking on half hours. In 1995, Kiribati extended its time zone 600 miles east and included the Caroline Island (which straddles the Date Line opposite the GMT meridian) under the same time zone. The introduction of the world wide web led to calls for standardized internet time as people were no longer bound by geography. To meet these demands, Swiss watchmaker Swatch invented beat time, a system that splits each day into 1,000 beats.

Analytics available

You can now analyze your performance on the popular video-sharing app by viewing your TikTok analytics. This handy tool provides information about your followers, views, and interactions over a specified time period. The analytics can also help you determine your audience demographics and adjust your content strategy accordingly. The TikTok analytics page will display an overview of your account, including your latest 7 days’ performance. To view more detailed data, you can adjust the time range and click on ‘custom’.

You can see the overall performance of your videos and the content that is trending on the platform. You can also see the number of people who watched your video and where they came from. For example, you can see which videos were posted to your profile page, which generated the highest engagement rates, and which ones got the least views. In addition, you can view the top nine videos in your For You page based on the number of views they received within a seven-day window.

 

 

 

Introduction

SMM panels are online platforms that can provide you with paid likes, subscribers, shares, views, and other similar services. You need to become familiar with their dashboards to start working on them. Similarly, those who understand them to earn a handsome amount of money by acting as middlemen between the SMM panels and the clients. 

Please keep reading to find out which SMM panels suit you the best if you are looking to resell their services.

What to look in an SMM panel to resell?

You need to check various factors before picking a suitable SMM panel for your requirements. 

Profit Loss

Your primary goal must be to earn profits. Similarly, you need to choose an SMM panel which saves you most of the money. For instance, an SMM panel charges you $5 for 500 likes and another $7 for the same service. It would be best if you went cheaper. Also, never forget the extra or hidden charges of service. 

Reviews and Integrity

This is the most crucial factor you must check before picking an SMM panel. It would be best to go to their official website and check for reviews left by people. Furthermore, it would be best to verify that those are actual reviews left by real people. You can do that by clicking on the displayed name, and it will lead you to their Facebook or other profile. 

Talk to Customer Service

If you are thinking of starting reselling business using SMM panels, then the only thing that will keep you on your feet will be customer service. You need to make sure that they reply promptly and address your issue accurately. 

There are cases when people lose a lot of money because they cannot handle the demands of their clients due to the negligence of customer services.

The best way to check the swiftness of customer service is to go to their official websites and email them. Also, you can try filling in the query forms and waiting for their reply.

Refilling options

Refilling is a term used to describe the reinjecting of likes, views, and subscribers once you feel a drop in them on your channel. A few SMM panels provide you with this facility and only on a few of their packages. It is always a better choice to have this option on your side because you never know when your client demands a refill, and at that time, you can charge them extra.

Use more SMM panels.

Most resellers choose multiple SMM panels and use all accounts to handle different projects. There is not a single SMM panel that is perfect in every way. If one panel has cheaper views, it might have expensive subscribers. Similarly, you can use different panels for different uses.

How does this work?

Suppose I need 5000 subscribers on my YouTube channel. I will reach out to you since you are providing this service. Now, you will take my information and go to the dashboard of your SMM panel and buy 5000 subscribers by giving them my YouTube link. Likewise, you will be reselling the same service you purchased from an SMM panel.

For YouTube SMM, the best option is probably TheYTLab’s Panel

Conclusion

SMM panels are making a lot of money, and the people who understand and use them are also taking their cut. Today, being famous means you can cash your popularity, and people using SMM panels provide their clients just that.

Furthermore, you must consider all the factors before selecting an SMM panel and don’t invest more than you can sell. 

The UAE has an online shopping addiction. Recent events are only set to accelerate this trend, with annual growth estimated at 23% through 2022. And for those looking to trade online, there can be few better locations than Dubai. The emirate is ideally located to deal with every primary world market, has a 0% personal and corporate tax rate, and numerous free trade zones offering custom tax exemption, zero currency restrictions, and other rewarding benefits.

Plus, it’s easy to apply for a trade license and form a company in the UAE with the proper expert guidance. So, if you’re looking to start an online business in Dubai, here are five simple online business ideas dubai to get you on your way.

Start a digital marketing agency.

Digital marketing is a huge business in this part of the world. Arabic language countries account for around 70% of internet users, while the UAE has more active internet users (80%) than the European average (66%). This presents a vast potential market for online marketers and their clients.

Moreover, provided you have the skills to make it a success, starting a digital marketing agency is quick and simple online business ideas dubai. It would help if you had a trade license, a website, and a place to work. And once you have a process in place, there’s little need for further investment. Over time, you can grow your client base and increase your recurring income with minimal impact on your overheads.

Set up a job search portal

Dubai’s recruiters are almost always in demand. The emirate is home to thousands of businesses with aspirations of growth, and they all need new hires to achieve those aims.

And today’s job market is almost all online.

Of course, in such a vibrant business environment, recruitment-related industries can be a little crowded. But there remains plenty of opportunity for those who can carve a niche.

Build a food and grocery delivery app – or pay someone else

The online food delivery market has been overgrown in recent years. The global market will exceed 100 billion this year – and could end up far higher than initial predictions given the coronavirus pandemic and its resulting increase in demand.

Creating an online activity booking platform

What’s more, after a frustrating year, we can expect the tourism authorities to exceed even their high standards when encouraging visitors to our shores in 2022. That’s all to say; there’s never been a better time to get into the Dubai tourism market. And running an online booking platform is a great way to do just that. You could sell tickets to local attractions, activities such as skydiving, or packages at local hotels, restaurants and bars. In most cases, you’ll earn a commission on every successful booking.

Sell your skills on a tutoring marketplace.

More people than ever are learning online. Whether supplementing their education, revising for exams, or learning a new skill, there is plenty of demand for tutoring services.

This sector has grown considerably during the pandemic, as more of us are getting comfortable with virtual experiences, whether they’re a business, social or education.

And the best part is, you’ll likely already have all that’s required to start this online business ideas dubai.

Dubai is the most populated of the UAE’s emirates, as well as one of the world’s most prosperous business centres. It’s easy to see how far Dubai’s reach has gone, with expatriates accounting for more than 80% of the population and representing over 200 different countries.

It is not so hard to understand why the emirate is so popular. Doing business in this region of the world has several advantages, including a favorable tax structure, a welcoming environment, and a fantastic location.

So, if you’re planning to establish a business in 2022, these are some of the numerous advantages of settling in Dubai.

Advantages

Here comes the list of advantages to creating a sole establishment UAE:

  • Quick Formation

It is simple and quick to start a proprietary corporation. Only a few legal requirements must be met. There is no requirement to register or engage in a contract with anyone. It can be easily formed and dissolved.

  • Decision Making

Owners can move quickly and dispose of items. If they need to consult with anyone, opportunities might not be available for long. They can give a big discount to a loyal customer at the moment if it gets them more business.

  • Keep in Touch

The owner can contribute his skills, knowledge, and expertise. He can develop and implement his ideas. He can make his fantasies come true. Using his brilliance to his advantage, he can make things happen. Every action taken by a business owner is one-of-a-kind, unusual, and convincingly authentic. Small business owners might make a fortune by putting in that extra effort.

  • Dynamic Business

Everything can be cut based on the fabric provided to the owner. He can invest more money in the venture if there is a demand. He can expand his reach and scale. If the market is slow, he can keep a close eye on everything and order only what the end-users want. He’ll be able to keep the presentation running smoothly as the tastes and preferences of the audience change.

  • Control Business Operations

The owner can effectively utilise his resources. He can eradicate all forms of waste. He has command of the show’s budget. He understands how to get the most out of each procedure.

The threat of losing control of his company and being cornered by competitors keeps him awake, watchful, and careful. Therefore, it is best to hire a business formation company in Dubai to handle all the tasks.

Fruitful organizations that exist in a cutthroat industry climate know very well about the need to acquire and keep up with maintainable marks of separation as a predominant client incentive. They likewise comprehend the idea of client incentive – that it’s anything but a solitary endeavor as client’s encounters, inclinations need and needs, vacillate, advance, and change over the long haul.

The essential elements of a customer value proposition

  • It is Sustainable: Not effortlessly replicated, subbed, or dependent upon fast outdated nature or then again, on the off chance that it is, the better than ever client offer should be presently synchronous turn of events. To fulfill this necessity, you should have the option to execute this incentive for a lot of time which differs relying on the force of your cutthroat climate.
  • The customer value proposition is created by conducting a thorough needs analysis: Beginning with a total comprehension of the client, figuring out what their necessities, inclinations, and prerequisites of a superior arrangement would be that addresses or surpasses these issues and additionally inclinations. Once more, deciding how these distinguished necessities are presently being fulfilled, and applying the litmus test to a better item or administration in the space of adequacy, moderateness, and accommodation.
  • The customer value proposition is truly customer experience-driven: A compelling incentive is communicated as far as genuine advantages, as characterized by the client, through their experience from the real or anticipated utilization of the item or potentially administration. A customer value proposition should be incorporated into all client confronting exercises, promoting materials, and informing.
  • Client approval and validation: To abstain from being viewed as promoting puffery, your incentive should be validated by genuine contextual analyses as well as tributes. You want to exhibit where the client not just chosen to buy your item or administration but did as such from your organization because of reasons that you can prove. Client tributes are basic and should be communicated from a client’s perspective. They help to prove and verify the client’s offer.
  • The customer value proposition is basic, yet particular and widely inclusive: By this I mean it ought to reflect two parts of what is called esteem components: one is places of equality and the second one is marks of distinction. Marks of equality are components in the same manner as the following best other option while points of distinction are components that improve your item then the following best other option. The third worth component is called disputed matters; they emerge when you and the client differ concerning how the components contrast with the following best other option. Many organizations have embraced the Net Promoter Score which is a metric that produces the result from P – D = NPS where:

P = Promoters are steadfast aficionados who stay with purchasing from them and ask their companions to do likewise and D = detractors who are those clients caught in a miserable relationship.

  • Your customer value proposition is measurably better than the opposition’s customer value proposition: All client incentives ought to be founded on substantial marks of distinction, communicated in both subjective, quantitative, and at last, financial terms. A compelling customer value proposition has a reverberating concentration on a couple of points of equality and additionally points of contrasts.

A new world of opportunities is unravelling for the new generation in the current era. With the growing options and opportunities, there comes a cut-throat competition among the youth to excel in their career. There is an entire job list that you can explore and expertise in for your future. Skills are equivalent to education, as students need to get equipped with the skills that can fulfil the demands of employers.

 

For recruiters, efficiency and competence are crucial because they need employees who are constantly on the go to meet market demands. The minute they find an employee like that, they snag them. Jobs can be an excellent way for students to develop these skills. Here are some incredible ways of doing jobs early on to help the students.

 

      Develop Professionalism- Professional attitude is paramount to establish a good impression among students. Working earlier makes you more responsible and accountable as a person. As you gain experience from an early age, you will fulfil your obligations and handle your tasks. A staffing app will help you find a job efficiently and conveniently.

 

      Enhance Work Ethics- Working from a young age gets you accustomed to the professional environment, and you will understand the significance of delivering your tasks on time. A job find may not be an easy task, but it is crucial.

 

      Better financial decisions- When you work hard to earn your money, you understand the value of money. In addition, one can observe that the people who work from a young age are better at financial management and budgeting. Being responsible and independent makes you better at decision-making.

 

      Industry insights- You will observe many working professionals and will be able to interact with them. It will give you industry insight and help you make more informed decisions.

 

      Theoretical knowledge should not limit you or how you learn in school when working in the real world. There are various dissimilarities between the way things work outside and in the books. By working in real life and tackling challenges, you will learn to think outside the box.

 

      You get better at handling pressure- Working at a young age will give you experience handling pressure since you will be dealing with real deadlines and due dates. In addition, learning to manage stress and anxiety strengthens your ability to face the challenges that life presents from time to time. This way, you can place yourself in a better position to become emotionally and financially independent in life.

 

      Enhances your resume- You will be able to prove your dedication to the employers with your work experience in your resume, and your exposure helps you face the interviewers more confidently. 

 

      Better decision making- You will also make better academic decisions like what you should take as your subjects. You get exposed to different industries and diverse people. Hence, you can figure out what interests you and drives your passion.

 

      Financial support- Making your own money gives you the freedom to make your own decisions and save your earnings for future goals such as further education, investing, starting a business, etc. In addition, it is crucial to have financial support to survive in the modern world where inflation is at an all-time high.

 

Creating a decent initial impression is important for any hotel. That is why it’s crucial to make sure one of the initial real interactions your guests have with your hotel is a soft one. Here are a few tips to streamline the check-in process of hotels for consumers and start their stay on the right foot.

    • Make the times of hotel check-in more adaptable

Why do guests love it?

It’s a well-known fact that guests detest conventional check-in times. A good contract of comings at major international airports happens around noon. The formal 3 p.m. check-in and midday check-out just do not suit that plan. And at the same time, a ton of long freight flights usually come in the morning hours, and many withdrawals late at night.

The last aspect people like to withstand after a redeye flight is the irritation of check-in, and if you have the potential to remove this for them, they will surely adore you for it. And sing your applause, via online hotel reviews.

Nowadays, the recent guest admires efficiency. And hotel check-in times should indicate this. Smart hotel owners are understanding behavior modification, and many of them are reacting by inaugurating a check-in-anytime system. 

 

  • Allow for remote check-in

Why do guests love it?

Travelers love several options, along with technology. And both of these things improve the hotel check-in process.

One of the paths to integrate technology into the hotel check-in procedure is to allow for Remote check-inThis facilitates your estate to leave the check-in process to the visitor. Remote check-in can be web-based or through an affectionate mobile app. Best of all, it enables your guests to search and book their cabin of choice.

To entice loyalty league partners, why not use it as a pattern of reward to allow them to bypass reception? You could go a step ahead and have the app double up as a smart room key, or activate an RFID key card that the consumers could take up when they arrive at the lobby.

 

  • Enable visitors to pay for late/ early hotel check-in

Why do guests love it?

That 3 p.m. check-in time does not appear to be leaving anywhere. So why not permit your guests the additional switch room? For a small extra charge, you can provide your clients the freedom to check in as fast or as late as their plans allow.

This is gradually coming to be a trend, and not just within the small property area. Well-known brands are giving this perk. It’s another tremendous path to develop auxiliary revenue for your property.

 

  • Add check-in kiosks in the lobby

Why do guests love it?

Hotel groups are taking advantage of more advanced mechanization, such as check-in kiosks.

The advantage of these self-service check-in kiosks is endless. It enables consumers to bypass the line. At the same time, it slashes labor costs for you.

Ideally, kiosks are found in the lobby. And the technology helps to make it possible for visitors to do more than just complete their check-in. The kiosk should authorize them to program their room keys, poll their reservation, and make any crucial corrections without the help of hotel staff. 

We are Gtriip are excited to help you Incorporate these smart turns into your hotel check-in process, and provide secure access for tenants

Your guests will no longer require to line up at the reception desk and with this, you’ll make a stellar first impression.

 

Even if you have strict credit management and a lot of working capital, bad debts are not impossible to avoid. Your biggest asset as a business owner involved in the trading of goods is your debtor’s leader. Trade credit insurance is the best way to get the money back into circulation if your customers fail to pay on time or become insolvent.

Niche Trade Credit offers a complete credit solution that can help protect your business against bad debts. Their sector expertise is over three decades and they can create a tailored plan to protect your business from all risks. This will be based on your annual turnover as well as the trade market that you deal with. Get a free business risk assessment to determine if your company is at high risk for political trading.

Risks that could interrupt your cash flow when trading

Political risks

Sometimes, we trade with government buyers or buyers from countries with high levels of political instability.

A huge loss of money can be caused by political changes, riots or change in licenses.

Commercial risks:

This is mainly due to your customer’s payment capacity.

Insolvency can put a serious threat to the company’s financial health. Late payments beyond the credit term could affect immediate cash flow.

Your risk of credit can vary depending on the country that you trade with. You can have your policy terms formulated keeping this in mind. If the threat of terrorism is high, you can add special insurance coverage.

The advantages of using trade credit insurance to protect you

Bad debt reserves cannot be used to cover cash losses due to debtors failing to purchase.

This causes an imbalance in the current assets ratio, for which credit insurance protection is required.

Credit insurance restores cash flow to the point it should be, i.e. in running your business without interruptions.

You can reduce the risk of running out of working capital and expand your customer base. This will allow you to improve your relationships with your existing customers.

Credit insurance agents have access to a larger database that can help you manage your trading risks with one customer, so you can safely expand your markets.

If you need financing, credit insurance can be used as collateral by banks.

You cannot have the financial knowledge of companies that provide financial solutions if you’re new to business. Their expertise can be trusted before you venture into new markets. You can also protect your business by offering a coverage for unpaid invoices.

 

 

 

 

 

 

 

If you are planning to start your enterprise offshore, an amazing jurisdiction to consider is the famous region of The British Overseas Territory of Gibraltar. Gibraltar has recently maintained its position as a financial hub. Many companies that are being incorporated there are known to be growing at a much larger pace accounting for a lot of economic growth in this region. It is located in the southern part of the Iberia Peninsula, south of Spain. Registering in Gibraltar has led many companies to secure multinational standards. Do you know how to register your company in Gibraltar?

Gibraltar Company Foundation: Core Advantages

In 1967, Gibraltar passed a Companies Ordinance based on the UK Companies Act of 1929. This event marks the persistent financial history of Gibraltar. This was because the law eased the process of incorporating and growing as a company in Gibraltar, establishing it as one of the most renowned jurisdictions in Europe. Few other attractions to open a company in Gibraltar are as follows:  

  • The use of the English Common Law System 
  • Well-established asset protection laws 
  • Incentives like Inland Container Depot (ICD) and world-class road networks
  • An English speaking jurisdiction
  • Privacy and security of incorporated financial companies’ accounting records
  • Exceptional political and economic stability 
  • Gibraltar is a member of the European Union. 

What Types of Companies Can Be Formed in Gibraltar?

An important aspect to consider before starting an offshore company in Gibraltar is deciding which kind of enterprise you wish to establish there. On a brighter note, there are many options in this regard, from which you can choose the most suitable one: 

  • Limited liability company
  • Limited liability company partnerships 
  • Protected cell company 

 

In order to make the best choice for your business, you should thoroughly review your business objectives first. The highest favored form of company in Gibraltar is the limited liability company. This is due to the advanced protection of assets that this formation offers to its investors and shareholders. This implies that you are only liable to the company for the shareholding you have in it.

If you are planning to incorporate your business in Gibraltar, you should consult an agency of experts to help you through the process of registration. They also extend their additional assistance for procedures like filing tax returns, accounting, or creating efficient strategies. 

Register A Company in Gibraltar: What Do You Need?

The major requirement in order to proceed with the registration of a business in Gibraltar is the presence of a minimum of one shareholder. The shareholder needs to be a real person regardless of any nationality or corporate entity. The basic details of the shareholder are generally publicly available. However, you can choose to keep these details confidential by opting for nominee services. 

Other primary requirements to register a company in Gibraltar are as follows: 

  1. You need a locally registered office where your company will be required to keep a copy of the register of shareholders. 
  2. You will also require a qualified resident company secretary who will serve as a communication link between your company and the Gibraltar administration. 
  3. You need to gather all the required documents before you finally submit your application to register a company in Gibraltar. These necessary documents include copies of Articles of Association, copies of directors’ passports, and the reference from a registered professional. 

How to Register a Company in Gibraltar?

Due to the jurisdiction’s ease of access to the EU market and exceptional tax incentives, foreign companies here are ought to grow and succeed rapidly. However, even though the registration process in Gibraltar has been modified and simplified to a very larger extent, some investors still find it complex. 

 

The world is changing rather fast. Unlike in the past, stakeholders, from customers to investors, now demand that your brand be responsible for all its actions if you want to get them to buy, invest, and work with you. This is why ESG sustainability reporting has become so critical for all businesses. So, how does ESG reporting work?

ESG (environmental, social, and environmental) sustainability reporting is the disclosure process of the impacts that a company makes in the course of its operations. The reporting has become the norm, with more institutions and regulatory authorities demanding a thorough process by companies within their jurisdictions. 

A good example is the Hong Kong Stock Exchange, which requires all listed firms to provide detailed ESG reports capturing their future risks and how they expect to address them.

One fact about ESG reporting is that it comes with some costs. Indeed, some companies highlight this as a major obstacle in their sustainability efforts. Others have even pointed it out as a cost that can be avoided, but these are misconceptions. As we are going to demonstrate, ESG sustainability reporting will make a case for the costs and further open the enterprise for success.

 What is the Process of ESG Sustainability Reporting

Before we can look at how the ESG process justifies the cost, let’s understand the process. To run a successful ESG reporting process, here are the main procedures:

  • Establish: This is an assessment of a company’s procedures to identify risks and opportunities for action. At this point, you also engage stakeholders to establish what they want. Well, ESG sustainability reporting is all about the stakeholders and you need to put them at the core of the process.
  • Design and implementation: This is another crucial stage where you craft a strategy for action. Depending on the stakeholder’s preference, you might want to promote gender parity, cut down emissions, or focus on conservation.
  • Gather data and create your report: Once you set the ball rolling, it is time to gather data and ensure that key performance indicators are being met. Remember that to enjoy all the benefits of sustainability reporting; the data has to be accurate and verifiable. As you create the sustainability report, ensure it is easy for stakeholders to read and understand so that they can make correct decisions.

How ESG Reporting makes a case for the Costs

While it is true that the above process requires enough funds, it is a justifiable process. Actually, you should consider it another primary process of the business, which is very important in defining its success. Here is how to go about it:

  •       Use Materiality Assessment to Make a Case for ESG Reporting

When commencing the process of ESG sustainability reporting, carry a comprehensive materiality assessment, which increases engagement with stakeholders. From shareholders to investors and customers, they will tell you what they prefer. If they prefer cutting down emissions or treating waste, costs for these activities will be justified.

  •       Ingrain ESG Reporting into the Long Term Planning of the Company

For most companies, ESG reporting-related costs appear high because they are looked at from the short-term. However, this is the wrong way to do it. Instead, you should think about the benefits of ESG sustainability reporting in the long term. For example, what are the risks and opportunities of ESG sustainability reporting in the next five, ten or twenty years?

  •       Use Sustainability Management Software to Simplify and Cut Down the Costs

Now, this is another angle. Even as stakeholders approve the spending for ESG reporting, you can still push the cost down. The best way to do this is using ESG sustainability reporting software. A good program makes it possible to collect data on time, follow the right procedure, and generate top-quality reports.

As you can see, the notion of costs when it comes to ESG reporting is crucial, but you should not think of it as a standalone process. Instead, you need to think about it as a crucial part of the organization.