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It is important to spread the word about your work. That is why you must know how to write a press release for an event. If you want to know how to write a press release for an event, you are at the right place. We have gathered some basic information, which will help you to write a better press release for your upcoming or ongoing project.

Companies have used press releases for many decades. Although marketing and journalism have been modified over the Internet, they are still relevant today. A well written press release can help you getting more people to attend your event, raise more money for your cause and increase awareness around your brand. The way you write a press release is not much different from writing an event post.

The release date

You need to decide on the release date of your event press release. You must inform the media if it is for immediate publication or for a limited time. Don’t forget to mention if the event is coming up soon: “For Immediate Release “. If there is still time for the event, you should specify when the press release should be published.

The holder

Your headline should be eye-catching. It is the first thing that people will read. Your headline should entice the reader to read the rest of the press release. Here are some basic rules for writing a good headline:

  • Use title letters.
  • Use popular keywords and search terms.
  • Do it in a maximum of 80 characters.
  • Include the event name, theme, and location.

The subtitle

The subtitle is the next stage to capture the reader’s attention. You can include a little more information here, but it should also be concise. You must expand the headline information and lead people to read the first paragraph. Keep the length to a maximum of 20 words. Write a headline and subtitle that will attract attention.

The first paragraph

Congratulations. It has made the reader curious enough to read the actual press release. Now you need to keep your attention. To do so, you must include all the vital information they need to decide if your event is for them. You must include these in the first paragraph: what is the event about and what will happen, why the event is occurring and for what purpose, when the event takes place, etc. It should still be relatively concise at this point.

The body and text

Now that you have covered the basics, it is time to develop your press release. The body will give you another two or three paragraphs to work on. Use the body to expand the points you covered in the first paragraph. The most important part of your body is the call to action (CTA) at the end. The final part of your press release is the text. The text should be around 100 words in length. You should use it to build credibility around yourself and your brand as a business or event planner.

When you are working in ecommerce, your goal is to sell to earn profits. But ecommerce can be a very competitive and complex industry to getting involved in. One area that is essential to learn about is personalization in ecommerce. Personalization is a process where you can deliver personal experiences to people who are viewing your site. This is accomplished through showing content, special offers, and product recommendations to individual customers through a look at their data. By reading on, you can learn all about ecommerce personalization and why you should use this for your business.

What is Ecommerce Personalization?

As previously mentioned, this is a process that uses data collected on individuals in order to get them a more personalized shopping experience. The data collected for this purpose include browsing behavior, demographics, and their purchase history. This is not just an important tool needed to engage your customers, but it’s an effective approach to improve conversion rates, drive up your sales, and increase the likelihood of repeat purchases.

There are a few approaches to personalization that you can use for your ecommerce business, such as:

  • Personalized recommendations on the product detail page or homepage.
  • Using cart abandonment tools
  • Marketing emails
  • Onboarding quizzes that offer a product showroom of relevant items after completing the quiz.

These are just some of the ways that you can use personalization in ecommerce. 

Benefits of Ecommerce Personalization

Now that you understand the basics of ecommerce personalization, it’s time to take a look at the benefits so that you know why you need this for your ecommerce business.

Improve Conversion Rates

Personalization is the perfect tool for helping you to better target your customers and engage them long enough to buy something. There is some science to this. The fact is that people will pay more attention to something that interests them. Consumers today don’t have a great attention span if they don’t see something that they like. By offering the information they are interested in when they come to your page, they will be more likely to browse around and buy something.

Get More Sales Per Visit

Thanks to offering product recommendations that really speak to your customers, you can increase the number of products that the customer purchases. For instance if someone is looking for a tie, you can recommend a tie clip or matching pocket square that they may also be interested in. This may inspire them to purchase these additional recommendations.

Better Customer Experience

If a customer has an amazing experience on your website, they will be more likely to continue to return to your website. When they go to your site and see a customized landing site specifically for them or targeted ads for items they actually care about, these are things that they notice. This will create a long-term relationship between your brand and the customer and then lead to keeping their loyalty to your brand. It’s incredibly beneficial to your company to keep your current customers happy as well as trying to gain more customers. 

 

An Introduction

It’s 2020—the year of hindsight—but I’ve never done anything by the book, so today I’ll be looking forward to 2021 and beyond. Which languages are going to break big as time rolls on? Well, here are my predictions: 

Rust

Somehow this came out nowhere despite having been visible for years. I’m not sure what combination of trends took Rust from a curiosity to the new hotness, but it has quickly taken over the world. Let’s start with the problems: it’s a complex low-level language like C++, and that means learning it is an absolute pain in the behind. I’ve seen worse (FORTRAN still gives me nightmares), but it’s going to be an uphill battle to get your head around it. 

On the other hand, Rust is, well … it’s C++ but designed for a modern environment. It’s C++ that supports safe concurrency. It’s C++ without catastrophic memory leak issues.

It’s not really C++, but you’ll find yourself using it in similar contexts, and having a much smoother and safer time of things. I wouldn’t be surprised if Rust kills C++ entirely as the defacto systems programming language by 2025, because everything C++ can do, Rust can do better. 

Go

It’s not hard to see why Golang is popular. Some developers have issues with how opinionated it is, but the fact remains that—via goroutines—it handles concurrency and parallel processing better than almost any other language out there. It’s light, simple and easy to maintain, but doesn’t lack power. It’s not that the critics are totally wrong (its lack of generics still bugs me, implicit interfaces are a lot to wrap your head around, and if you like DRY code you’re going to find yourself screaming at your screen more than once) but it does its job very well and it’s not hard to see why it is slowly becoming more and more popular. 

It gets all the usual ticks for language longevity too: lots of money behind it, highly experienced software engineers running it, a large and flourishing community. 

TypeScript

It’s JavaScript with static typing. It’s more than that, but if “JavaScript with static typing” didn’t excite you enough already then we’re very different people. TypeScript asks the question “What if you had all the versatility and power of JS but it was safer and significantly more scalable?” and then just stands there pointing at itself with both thumbs, and you know what? I’m here for it. TypeScript had a huge year in 2019, but it’s gonna be even bigger as the decade rolls on. 

An Aside


You might be noticing a pattern here: the languages that have gotten popular in the last few years tend to be fairly opinionated and have solid linting and other tools for error-checking. It’s pure conjecture on my part, but I think that—as code gets exponentially more complicated—we’re starting to value safe, reliable languages over things that are powerful but error-prone. We’re trading out our rocket cars for reliable family vans, and I suspect that’s the direction tech as a whole is going: the whole “move fast break things” philosophy ended up breaking too many things, and developers seem to be tiring of it. 

Kotlin and Swift

Very different languages, but I’m putting them together to make the same point: the mobile revolution happened. It’s not a revolution anymore, it’s just the way things are, and we’re going to be seeing more languages purpose-built for mobile development as time rolls on. 

Whether that’ll be Kotlin and Swift remains to be seen. They’re popular languages and I like them both, but I suspect we might start seeing the birth of hybrid languages. Right now we’re just using frameworks like Cordova to bridge the gap, but if I were a betting man I’d put down good money on the emergence of a cross-platform mobile programming language before 2030. Speaking of that:

Dart

Dart has been around since 2011, but it was the late 2018 release of Dart 2 that got the attention of most of the developers in my circles—most pre-Dart-2 discussion is overwhelmingly negative, but it has had an absolutely amazing comeback year in 2019 and I think we’re going to be seeing more of it in future. It’s like Go, but for mobile developers; it’s a static typing language developed by Google that’s good at handling concurrency and lets you write lightning-fast. 

Dart supports runtime and creation-time compilation, which means it can both target JavaScript runtime and also compile quickly to native code. Like TypeScript, it’s a sort of scalable, secure JS, though this time heavily-built around mobile development. It’s light, fast, powerful and flexible, and in 2020 I predict you’re going to see a lot more of it. 

A Closing

It’s hard to make long-term predictions in tech, and it’s especially hard this decade—I find it difficult to tell you whether half the countries on earth will exist in five years, let alone Kotlin. Still, there are patterns you can recognise and trajectories you can follow. 2010–2019 was a period of intense boom: it was a party, and we all went wild. The 2020 hangover seems to be already kicking in, and the demand for safer and more reliable languages is on the rise. 

Additionally, our industry is fragmenting a lot: the age of the monolith is over, and more and more developers are opting to freelance and work remotely or in coworking spaces. This fragmentation further cements the need for languages and tools that help enhance collaboration, and have less room for error. Our world is changing to be less secure, and we’re adopting safer systems to deal with it. 

Whatever happens, I’m curious to see what the future brings. 

 

Have you ever thought how someone who is “self-employed” gets a mortgage? Normally anyone getting a mortgage has paperwork showing how much money they made with their employer. But what if the “employer” is yourself?

New guidelines

The guidelines for the home buyers who are self-employed have recently loosened up. An example in some case you may now only need documents for one year of income taxes to demonstrate what your income was, as long as the application qualified for automated underwriting.  You can click on this link to get further information.

Help for “moonlighters”

Also, current lenders are using a new income calculation for those business owners who have on or little history of distributions. The newest loan guidelines are better for those individuals who “moonlight”. Those having side gigs might not always have to verify this income if they qualify using only their day job.

Best lenders 

There are certain lenders where the “self-employed” will find it easier to get a mortgage and these include:

  • Lending Tree – best for self-employed with good credit;
  • Freedom Mortgage – best for mortgage rates that are transparent for self-employed;
  • Better – which is best for self-employed with stable income history;
  • Rocket Mortgage – best for those borrowers needing home loan experts to help them put documents together;

Already organized

Working for yourself, you are already used to being more organized when keeping track of your income. This will certainly help you when applying for a home mortgage. 

What lenders look for

Here are the things that most home lenders will be looking for:

  • Income stability;
  • Location as well as nature of your business;
  • Financial strength of your business;
  • Capacity of your business to produce adequate income in the future.

Setting up an online store can be a hassle if you think about using WooCommerce or Spotify. If you are looking for a lightweight ecommerce builder with no or little plans to scale soon, Big Cartel is the way to go. The builder offers just the right mix of pre-designed themes, search engine optimization tools, order management system, real-time stats, and a few other things that make it powerful enough for a small business.

Big Cartel is often considered as a “light” ecommerce platform and its sets of features, advantages, and disadvantages do justify its plans & usability. If you are planning to use Big Cartel for your business, here’s a straightforward Big Cartel Review 2020 that sums up answers for all your questions.

Pros & Cons of using Big Cartel?

Pros 

  • Big Cartel is a basic easy to use ecommerce platform.
  • It is free to use suitable for small stores and businesses
  • Clean navigation & user interface
  • Time Sensitive Discounts & other promotional tools
  • Let’s you tweak site’s code with a powerful HTML & JavaScript

Cons

  • Basic and pre-designed themes
  • Requires coding knowledge to blow its lack of customization barrier
  • It is not very flexible or scalable
  • It has limited payment options
  • Lacks in-depth features and tools for a large ecommerce store

What types of businesses/online stores it is suitable for?

In our brief Big Cartel Review 2020, we found out a perfect clientele that the platform works well for. First up, businesses and stores that aren’t looking for scaling and those with limited products use Big Cartel. It is essentially used by artists and creatives such as Malika Favre. Since it can be customized extensively by writing codes, it is a great option for creatives as they can customize it beyond someone’s comprehension.

Big Cartel Review 2020: Features & Tools

You won’t use any product or service without knowing the actual features it embodies, would you? Big Cartel isn’t as powerful as Shopify but it does bring a lot on the table.

With Big Cartel, you can create a customized checkout page. You can access everything about the orders and tracking transactions and more using its website or app version. Big Cartel supports Stripe, Square, and PayPal and isn’t PCI compliant so you will have to adhere to PCI guidelines by yourself. The best thing here is that Big Cartel doesn’t charge any fees whatsoever except the 2.2% + 30p rate that credit card companies usually charge on any transaction.

Big Cartel supports a plethora of apps and integrations under its Store Management Apps feature. This includes Google Analytics, LiveChat, Zapier, Pulley, and others. You can also use it to create promotional pop-ups, sell goods online, and drop-ship products.

Next up Big Cartel sites don’t have any customer login which means anyone can order something as a guest which saves time as well as prevents users from getting discouraged while transacting on the sites. There’s no option to bulk upload a whole lot of products so that’s a bit of letdown but considering the fact that Big Cartel isn’t made for a highly scalable business, it is the right choice and it is free to use. Also, there’s no abandoned cart recovery as well so you could be missing on some incomplete orders there.

Big Cartel does offer a “lite” experience of ecommerce with a few features on-board. It has customer support via emails five days a week between 9 am to 6 pm EST. So yes, this was a very brief Big Cartel Review 2020.

Cyprus is contemplating as a gorgeous and eye-catching location for both profession and dwelling with its cosy, standard climate and comfortable geographical place. In Cyprus, a capital landscape is valuable because of the Island’s high competent labour force, an incredible conveyance and telecommunication system. Cyprus has stylish, free-market, amenity-based financial wherein unification with its proficient and translucent monitoring and legal framework. Fortunately, it provides world-wide shareholders and professions reliance to capitalize, progress and prosper. Well! Cyprus was graded No.53 out of 190 nations, and many new measure have been placed into location to restart finance in the rouse of the drastic and complicated reform of the nation’s banking field. In this article, we will see the massive benefits of obtaining a Cyprus citizenship and other fruitful aspects.

Unbelievable benefits of getting a Cyprus Citizenship

A bunch of incredible benefits can significantly be encompassing while obtaining Cyprus Citizenship. Here some of the few benefits are mention below for your eyeballs.

Having the authorities and power to live and toil in nations within the EU (European Union). Obtaining security by the ruling classes of any European Union nation. Cyprus has legendary universities or Board that provide teaching edification liberally to its citizens.

Capable to liberally budge products, amenities and investment. Free-Visa to transportable over 159 nations are comprising Canada and the European Union. Convenient citizenship to offspring that means capable of passing down the citizenry to the upcoming generation.

Existence is capable of maintaining prior nationality as Cyprus permits double citizenship. Cyprus Citizenship by capital maybe got in a duration of three to six months. Fortunately, acquiring a Cyprus Citizenship unbolts the gate to countless job opportunities because Cyprus resident can liberally shift within European Union countries and obtain recruitment with no boundaries.

Few reasons a Cyprus Citizenship can modify your lifetime

No more function visa annoyances

Cyprus citizenship widens your skilled chances, and job progress as only European Union dwellers have the liberty to shift to an EU nation and recruited with no work licence.

Access to medication welfares comprising free healthcare

A European Health Insurance Card is at liberty of cost for any European Union resident and permits one to receiver suitable healthiness care amenities offered by a European Union state. They are presently staying in as good as in Iceland, Norway and Switzerland.

Edifying profits for you and your broods

As a Cyprus resident, you can research at any European Union University under similar norms as local countries. Tuition pays for European Union dwellers are reasonable or even entirely waived when those applicable to Non-European Union citizens are greater and are go with by other official procedure.

Regardless of the industry in which you work, there are bound to be some chemicals around the office.

It is important to remember that these substances are chemicals, and care should be taken in their storage. This is especially true when the chemicals used are industrial grade.

Below you will find five suggestions to help ensure that cleaning chemicals are stored securely and safely in your workplace. 

Identification and Labelling

Every chemical presently stored at your premises must be correctly identified and labelled. Warnings, such as indications that the bottle contains substances that are corrosive, flammable or otherwise, should be prominently visible. 

Active chemicals should also be stated clearly. 

To prevent unwanted mishaps, avoid handwriting these labels as doing so may make the name difficult to decipher. 

Labels should be securely attached and not easily washed off or blurred. Safety Data Sheets (SDS) are critical for this step and should always be available for reference. 

Storage and Handling Protocol

The way chemicals in your workplace are stored should take into account how these chemicals react with each other. 

Ensure that chemicals that are incompatible with each other are not stored together, and photo-sensitive chemicals are kept away from the light. Flammable ones should not come into contact with ignition sources, and the like. 

The storage area should be well ventilated and not easily accessed. Unauthorised staff should not be able to get a hold of these chemicals. Your storage area should also be located away from food preparation areas or where foot traffic is exceptionally high. 

Chemicals found in your workplace should be kept in locked cabinets as much as possible. Not only does this prevent contamination, but it also ensures that it is difficult for chemicals to be stolen or misused. 

Of course, the cabinets should also be able to handle the chemicals stored within. Explosive chemicals should be treated with great care and placed in storage containers that would minimise a blast should the worst occur. Similar considerations should be made for chemicals that are flammable or corrosive. 

The way that the chemicals are accessed and handled should follow strict safety guidelines. The best practice is to have your in-house protocol for this or follow safety protocols from leading authorities. 

Emergency Plan and Equipment

It is imperative that a contingency plan is in place. Accidents can happen at any time, and all staff should be prepared to handle such an emergency. 

Have the right equipment ready for chemical spillages or contamination. Essentials such as fire extinguishers and first aid kits should always be on-hand. Be sure to have sufficient spill kits available and in easy reach. 

Train staff on how to deal with different chemical spills and the correct procedure to follow. For example, adding water to some chemicals will create an explosive reaction, creating a dangerous situation.

Therefore taking the time to ensure proper handling of chemicals in an emergency is critical.

Qualified Personnel

Hazardous chemicals should only be handled by trained and qualified personnel. At the very least, you must limit the access to these chemicals only to a select few. 

Staff who need chemicals should ideally go through someone who handles the storage and dispensing of chemicals exclusively. 

Safety Reviews

If you already have safety plans in place for the chemicals in your workplace, that is great! However, be aware that you should review the conditions of your storage area and your safety protocols. 

When someone knows the safety measures in place for chemicals, they must pass this knowledge to a successor properly when the time comes. 

It is also critical to make checks to ensure that there is proper compliance with safety protocols periodically. 

Chemicals are substances that need to be handled with care and in an appropriate way to keep your workplace a safe environment.

Image Pixabay License CCO

Interport has one of the Northeast’s largest inventories of shipping containers.  Interport provides all types of shipping containers both new and used and does custom modifications for all types of uses. This post takes a look at some of the container modifications that Interport can provide.

The proximity of Interport to the Port of New York and New Jersey is beneficial in costs and time.

Mobile Office Containers

Commonly used at construction sites as temporary offices, Interport prepares and delivers mobile office containers that are of superior quality and are portable. These office containers are available in multiple sizes and can be customized to any design with features, such as air conditioning, windows, flooring, counters etc.

The SchoolBox

Interport’s SchoolBox is a unique solution for schools and universities and is a modified shipping container that is secure, reliable, high quality, and very cost effective. These unique storage units are available in 20-foot and 40-foot sizes. They can be used to store books, equipment, desks, tables, chairs, and anything the school needs to store for later use. They have single handle entrance points to make access easy for everyone.

Ritveyraaj Cargo Shipping Containers

There are many modifications available on Interport contaners including doors, windows, enhanced security, lighting and electrical, and heating and air conditioning. The types of security additions can include panic bars, door bars, securing screens, lock boxes and whatever the security client needs. Many types of lighting are also available including overhead, recessed, task lighting, and other types of lighting. Panels with single-phase or three-phase power systems can be installed.

In addition to all of this, Interport can set up all types of wall finishing, plan tables, shelving, partitions, and insulation. Lastly, but not least, Interport can paint the exterior to any desired color coating to match the surroundings perfectly.

Interport has a very large inventory of containers including 10 foot, 20 foot, 40 foot, as well as high-cube containers that serve many industries by providing the desired high-quality shipping container and customization solutions.

Interport serves the following geographic areas in the Northeast:

New York City Metro Area

New Jersey

Boston, Massachusetts-Worcester-Manchester

Washington DC-Baltimore-Arlington

Philadelphia-Reading-Camden Metro Area

Pittsburgh, PA Metro Area

Hartford & East Hartford, Connecticut Metro Area

Cleveland, Ohio Metro Area

Albany, NY Metro Area

To request a quote, call Interport at (973) 589-2329 or send an online request.

You can find out more by visiting their website at https://www.iport.com/

Sasquash presses are also known as rosin press, now quite a common name in the gardening industry. Once the consumer became conscious about eating healthy and pure food the need for such presses arose and since the arrival of rosin press it has been in popular demand. 

Sasquash press is used for the extraction of oils from the produce right at home using the machine. The process involves using a combination of heat and pressure to create solvent-free oil by making use of the heating process. The entire process can be completed within minutes and leaves behind a favorable golden-yellow sap that is fit for consumption. The potency, purity, and production capacity is what makes rosin press so popular these days. There is a great hype about the same in the market.

The sap created by the process does not require further cleaning because all that was required for its creation was the heat and the pressure. This makes it pure and fit for consumption. 

There are certain pros of making use of a rosin press and they are listed as follows:

  • The press ensures a solvent-free extract which means that your produce is organic. There is a great demand for pure and organic sap these days which means you already have a market for supplying the same. No explosive or volatile solvents are used for the creation of the extract which removes any risk associated with the same.
  • The process is quite time-efficient as you can make a good amount of produce within 10 minutes. Here, it is important to note that it is labor-intensive considering that you cannot create it in bulk quantities but still quite effective.
  • The terpenes and potency of the sap remain the same after extraction. This is possible because of the low heat and high-pressure environment inside the press. So, if you think that the flavor or potency would be any different, you need not worry about that. Butane and ISO extractions tend to lose flavor which is not the case here.

So, if you plan on making your own rosin at home then how about you invest in sasquash presses of your choice. You can easily purchase one online or by your local store. Make sure that you check reviews for the same online and buy the one that suits your requirements. There are varieties to choose from as per your specific needs.

 

The coronavirus is having a significant impact on the jobs market, and though we can’t be sure exactly where we’ll be in a year’s time, we do know that more of us will turn to working for ourselves and becoming our own bosses. Why? Because A), we’ve enjoyed the flexibility of working from home, and not every business can offer that, and B) unemployment is going to skyrocket in the next year, and professionals will, therefore, offer their services differently.

But before you decide to become a contractor, have a read through our list… 

You can work from home

Although some freelance roles – like construction and healthcare – require you to physically be there to attend to jobs and patients, some contracting work can be done virtually. That’s great news if you’ve been enjoying spending more time at home with your family, and as you can service more than one company from your home office, you can take on multiple clients and projects. Decide whether you want to invoice clients hourly or project-based and then you can calculate how many projects and clients you can realistically take on simultaneously.

You’ll earn more than being an employee

Don’t be fooled by job security and employee benefits. Sure, you might not get the same gym membership or health insurance when working for yourself, but contractors often earn much more than permanent staff. Because you’re a vendor rather than an employee, most clients will be happy to pay more for your services. After all, you’re an expert and you’re being utilized by an organization for a limited time – know your worth and set a clear hourly rate, and that way, you’ll be able to walk away earning double or triple your previous salary.

You’ll face less pressure as a contractor

Whilst full-time employees are always working on continuous improvements and convincing their manager that they’re worth keeping, contractors don’t have to justify their salary or working style – at the end of the day, you’re there to perform a specific task, and then move on to your next role. Because of this, there’s much less pressure – you’re your own boss.

You don’t have to be self-employed

One common concern we hear from would-be contractors is that they have to register with HMRC as self-employed and worry about their own tax returns and bookkeeping. The good news is that you can work with the best umbrella company and become an employee. Then your clients will pay your umbrella company, and they’ll pay you after deducting your tax and national insurance contributions. It’s straightforward and saves you countless hours.

Say goodbye to office politics

Are you the sort of person who likes to head into work, get the job done, and come home? Then contracting is the life for you. Unlike being a full-time employee, you won’t be in an office or working environment for a long period. You don’t have to worry about a manager that’s out of his depth or an annoying coworker. Once you’ve finished your role, you’re out!

Were you surprised by any of these? Let us know and check back soon for more advice.