These days, it is increasingly difficult for small businesses to rely solely on traditional stores to sell their products. And this is due to the fact that consumer behavior has changed. Everyone uses their smartphone these days to do their shopping.

This is why ecommerce platforms such as Ebay, and marketplaces such as eBay, dominate the world of e-commerce, not to mention the thousands of other trading platforms around the world. In case of eBay sales down you need to have a look at the following matters.

Multichannel selling is the strategy of listing your products on multiple platforms to reach a larger audience. The more you diversify your distribution channels for your products online, the more potential sales you make. Also, the earlier you do it, the more income potential you will have for the future.

In this article, we are going to focus on how to sell in online marketplaces and we will look at:

Selling online gives you the opportunity to join a global network of potential customers.

Sticking to a sales channel can limit the number of people who find you. Fortunately, multichannel selling can help you solve this problem by:

Increasing the reach of your products and reaching a wider audience. You can have a beautifully designed website and have top quality products, but if no one stumbles upon your store, you will be hard pressed to make more sales. However, if you sell your products on your website and also quote them in multiple online marketplaces, the reach of your brand and products can increase dramatically.

Providing a convenient user experience

We are all creatures of habit. If you get used to shopping on Amazon, placing an order on eBay or Ebay might seem too difficult. By being where your customers are, you make their experience easier and more enjoyable.

Multiplying sales during peak hours

These peak days fall all year round; Black Friday, Boxing Day, back to school and more. In this sense, multichannel selling is like hitting a double word in Scrabble: add more channels to multiply your sales.

If you’re a customer, another big reason to sell through different channels is that Printful makes the process easier. This is because we integrate with major e-commerce platforms and markets and manage inventory for you.

The disadvantages of multichannel selling

Rules and restrictions

Each market has its own rules that you must comply with. Sometimes that means you can’t customize your store the way you want, or you can’t sell the products you want. For example, Ebay is very committed to sellers who work with production partners.


Inventory management can become difficult when selling across multiple channels. You need to make sure that you have enough in stock for each product and that you can deliver each order on time.


Many online marketplaces will require you to pay a fee. These can range from monthly subscriptions to a percentage of each sale.

Implementation and follow-up

Each market is slightly different. So you need to take some of your time to get set up, understand how it works and keep it running.But of course, these hurdles can be overcome, and they’re well worth the time and effort with the right strategy.Let’s take a look at some of the more popular marketplaces that you should consider locating yourself in.