The domain name is the business card of any website. A business or blog can make a good impression with its name and a top-level (or “head”, TLD) domain, even before the first page of its site loads. The choice of its title is difficult because it must mark and seduce both potential visitors and search engines. There are some basic formal and legal tips for registering a domain name. We have summarized the whole process to register domain name.

Register a domain name

Whether it’s an online store, blog, private website, or web project, it’s very important to adapt your domain name. This is made up of the Top Level Domain (TLD) , either the .fr or .com termination , and the second-level domain , or the full name.

Creating your domain name does not present any difficulty in France. Its availability can be checked from any provider. The latter will then contact a specialized organization (registrar) in charge of the desired TLD.

Before reserving his domain name, the user must check whether it does not give rise to legal conflicts in terms of trademark law. These attacks on domain names are indeed the most recurring errors.

Creation of second level domain

The creation of domain names is fairly free in France. However, certain rules must be observed. The maximum length is officially 63 characters per subdomain, but it is advisable to never exceed 59 for compatibility with certain browsers. The minimum length is two characters. Subdomains are separated by a period, the highest being at the beginning of the name. The characters refer to the letters of the Latin alphabet from “a” to “z”, to the numbers from “0” to “9” and to the symbol “-” (dash). However, this last symbol must not be placed before the .fr or .com ending. Other symbols such as periods, slashes or question marks are not allowed.

However, this rule has created some difficulties: on the one hand, email addresses cannot contain special characters, on the other; Google does not seem to highlight them in its search results.

However, we advise site administrators to reserve multiple domain names, including variants with accents.

The choice of TLD

The top level domain is always located at the end of the name. The most widely used are currently: .com, .net , .org as well as those at national level such as .fr or .it . We will differentiate between the following:

Generic TLDs: they refer to the offer of websites. A .com extension for example refers to a commercial offer, while .org corresponds to organizations, associations and NGOs.

We recommend that you secure multiple extensions and domain names. It is possible through inexpensive solutions to register a name with several TLDs. These packs offered by service providers improve the visibility of your website and protect the variants of your domain from parasitic acts.

Buying a domain

Whoever creates a domain name rents it for a given time. It is therefore not really a domain purchase in the strict sense of the term. Indeed, if the contract is not extended, the domain is put back on the market and can be rented again. Regarding the sale of a domain name between a person A and a person B, it is only a change of name custodian.

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