Taxes that are proportional to the price of the sale made or services rendered are considered incidents on sales, even if the respective amount is included in the calculation basis, such as the ICMS (tax on the circulation of goods and provision of transport services) interstate and intercity and communications), ISS (service tax of any kind), IE (export tax) etc. The importance of the sales tax calculator is immense there.

Sales incidents are also included:

Cofins – Contribution to Social Security Financing, including sales of products subject to the single-phase contribution;

The contribution to the PIS – Social Integration Program, including sales of products subject to the single-phase impact of the contribution; and

Fees that is proportional to the sale price.


  • As incidents on sales, ICMS paid as a substitute taxpayer and PIS and Cofins paid as a substitute taxpayer in the sale of cigarettes and vehicles are not included;
  • Equally, contributions to PIS and Cofins calculated on revenues that do not include gross sales revenue are not included;
  • The amount to be considered as ICMS corresponds to the result of applying the rates on sales revenue subject to this tax, and not to the amount collected during the respective calculation period by the legal entity.

Taxes have a direct influence on retail trade costs. Therefore, good tax planning can be decisive for the viability of the business.

On the other hand, the lack of care with taxes can jeopardize the chances of a trade being profitable, however promising it may be. It is not by chance that 22.3% of establishments close their doors before completing two years of activity, according to a survey by the Brazilian Institute of Geography and Statistics (IBGE).

Do you know how much trade pays tax? How much can you save with good tax planning and the recovery of tax credits? Below you will find useful information on taxes charged from the trade and tips to avoid unnecessary expenses.

Meet the Tax Study conducted 

The management carried out a tax study showing which sectors paid the most taxes between 2013 and 2019 and how much it was possible to recover in taxes in each of them.

According to the survey, which works with Real Profit and Presumed Profit companies, served around 377 commercial customers in general during this period, obtaining an average amount of R $ 449,158.89 in tax recovery. The total amount of credits recovered in that period was R $ 169,332,901.74. 

E-Fiscal, which works with Simples Nacional companies, served approximately 293 commercial customers in general between 2013 and 2019 and obtained an average tax recovery amount of R $ 20,412.33. The total amount of recovered credits was R $ 5,980,813.05.

Understand the importance of tax planning

Tax planning aims to reduce the number of taxes paid by companies. It involves managing a company’s tax payments, as well as conducting a study to analyze the entire administrative area of ​​the business. 

Although it seems like a simple task, carrying out good tax planning is a very extensive and complex task, since all the company’s financial data must be taken into account.