With everything going on in the world right now, PR consulting may be at the bottom of your business’s to do list.
But hiring a PR agency to get your name out there, cutting through all the post-lockdown noise, could be the smartest thing you ever did.
Not convinced? Here are three good reasons you need a public relations agency right now.
You want to grow
You used to have steady annual growth but things have leveled out recently and you want to find a new way to boost sales.
While PR isn’t strictly speaking a sales-based service, increased awareness of your brand will position you in front of your target audience, maximising the chances of growing your business. It’s not a quick fix, and most agencies will tell you to play the long game – it can take 12 to 18 months to see a real difference – but once you have a powerful brand, you will reap the rewards.
You want to be known
You believe that your products and services are the best, but that’s not really much use if nobody knows you exist.
PR and marketing services can make your brand stand out in a crowd. A consistent, well-executed campaign is worth any number of adverts, and has a drip-drip effect. You’ll find that as more and more potential customers find out about you, more and more will turn to you and your product/service first.
You want to change
The coronavirus pandemic has changed the way many businesses operate and, in some cases, even their core services.
If you’ve had a change of heart, a PR campaign is the best way to spread the news, setting out your new agenda on your terms.
Or maybe the pandemic has made you realise you need to change the way you communicate; with face-to-face contact falling by the wayside, now’s the time to make sure your digital side is up to speed. A PR agency can help with this, making sure your social media accounts are running smoothly and your website is working wonders.
If you’re thinking of getting someone in to help boost your brand, PR consulting experts like Harvey & Hugo can help, whether on a long-term contract basis or with a more flexible approach – what have you got to lose?