If you plan an event without the expert help of an event company, prepare for quick turn times, high pressure, and fast-paced decisions. When it comes to events, top event companies in Singapore have seen it all so investing in their help makes perfect sense.
While making mistakes is part of the planning process, there are many avoidable mistakes that tend to occur repeatedly. For events that are bulletproof, below are some of the common mistakes top event companies in Singapore avoid at all cost:
Losing Sight of the Event Goals
What is the focus of the event? What do you want to accomplish? How are you measuring success? These are some of the questions you need to answer when planning your event. It is important to keep in mind that every decision you make can bring you closer to accomplishing your event goals or move you further away from it.
Bonus Tip: Identify event goals clearly and make sure every decision is made with them in mind. You can use a whiteboard to share the goals with everyone in the team and make sure it is visible for everyone to see at all times.
Doing Everything All By Yourself
Event planning is a team effort and it will require individual assignees to get the job done. In addition, you will also need someone who will coordinate all the efforts. If you are knee-deep in the trenches, you can end up missing out on a lot of high-level coordination.
Bonus Tip: Hire team members that know how to get a job done and keep them. Having competent people on your team is crucial to the success of your events.
Competing with Others
If you constantly compete with other planning and event planners, you can easily get derailed. While it’s okay to pull ideas and motivation from others in the industry, make sure you won’t spend your time and energy in useless competition or jealousy.
Bonus Tip: Pick the best ideas from other planners and add your own special skills and ideas to create something completely different.
Being Enticed by Shiny Objects
There are countless possible experiences that are introduced into the planning event industry on a daily basis. Understandably, it can be tempting to try every shiny new object and integrate it in your event. However, if you don’t have a good reason to implement it, it would be best to just wait until you do.
Bonus Tip: Always refer to your goals and ask if the new addition aligns with them and can help you achieve your objectives in a better and more efficient way. Otherwise, give it a hard pass.
Missing the F&B Minimums
Even if you read and re-read the contract repeatedly, sometimes things happen. Missing the food and beverage minimum at your event can be a costly mistake. Make sure you set up periodic check-ins so you have enough time to make the necessary adjustments. If the tickets are prepaid, make sure to triple check the numbers before giving them to the caterer.
Bonus Tip: If you have an audience that is notorious for no-shows, consider implementing a no-show penalty.
Selecting a Venue That Is Too Small
A small venue with too many people can be downright uncomfortable. Check if there is a way your chosen venue can be adjusted in case you will have more attendees that you anticipated. If on the cusp of capacity, it would be best to opt for a larger room.
Pro Tip: If you will use a bigger room for a smaller crowd, cluster tables together so you can create a larger entertainment or lounge area.