Many people mistakenly believe that printing is a dying industry due to emails and other online technology. On the contrary, the printing industry continues to evolve and remains competitive, even in the Digital Age. One such advancement is through digital printing services offered by many commercial printer companies. But how can one technology transform an entire industry?
While traditional methods continue to be used by most commercial printer companies for complicated and large orders, digital printing has carved a path of value for printing companies and their customers by offering the following benefits:
Cost-Effective Small Runs
Traditionally, the cost of printing small jobs would be high due to having to use an entire shift for a low order quantity. Conversely, major bulk orders take a tremendous amount of time and energy to fulfill in a short period. Now, digital printing allows printing companies to fulfill multiple small orders with specific requirements. Consumers want high-quality, fast, and cost-effective production to improve speed-to-market, which is the exact niche digital printing fulfills.
Since digital printing does not require any type of line changeover between jobs or other length preparation like with traditional printing, the cost of digital printing is considerably less. Also, fewer materials are required, and the production turnaround time is significantly faster making digital printing a cost-effective solution for a commercial printer and its customers.
Digital printing can print a variety of decorations across numerous materials and surfaces. Traditional printing is limited to specific types of surfaces which may not be cost-effective or fast. As a result, digital printing is more appealing than using other printing methods.
In addition to the ability to print on difficult substances, digital printing delivers a wider range of colors due to the specific mixing of ink formulations through computer equipment. This rich color palette allows printing companies and customers to develop personalized branding that differentiates them from the competition.
Increase in Speed
One of the traditional methods of printing is offset printing, which produces flawless results. The downside is the line preparation is lengthy and the cycle speed is slow. On the other hand, digital printing is as simple as the commercial printer plugging in, setting up up the software, and beginning production immediately. With a growing demand for speed-to-market, just-in-time manufacturing, and faster supply chains, digital printing is critical to meeting these goals.
Digital printing has made vast improvements to the cost-effectiveness, decoration capability, and speed of the printing industry, which is needed now more than ever. While the printing industry does not resonate with every individual, those who are seeing the positive impact from digital printing know the crucial nature of printing services to effectively connect with the consumer.