Social media is the most effective platform for building businesses nowadays. It makes it very efficient for the brand to communicate with its consumers and promote it on a large scale. However, with many users and an endless stream of content, it sometimes takes work to keep track of the activities which are going about your brand, products, and industry. This is where the social listening tools come in handy.
So, you might be wondering, what are social media listening tools (social listening tools คือ, which is the term in Thai), and where can I get them? Well, hold down your horses; we will explain it briefly.
What Are Social Listening Tools?
Social listening tools are the tools that are used for keeping track of brands, products, or industries in social media channels. It involves research and analysis of social media users’ sentiments, opinions, and feedback and works on its strategies and product development to provide upto mark customer services.
Although it is not limited to your brand, with the help of Social listening tools, you can track your competing brands and new trends to change with them and provide better service.
What Are The Differences Between Social Monitoring & Social Listening?
Social monitoring is just like responding to customer queries, inquiries, or any other issues of the customers by tracking specific keyword phrases or brand mentions on social media. It’s kind of a bit reactive, and it is more focused on addressing immediate concerns or issues as they arise.
Social Listening is a much broader spectrum, covering social monitoring in itself. Social Listening tracks social media conversations and trends and analyzes them. After diagnosing, they gain insights into customer behavior, preferences, and opinions and work upon them to improve their services.
In other words, social monitoring primarily addresses immediate issues or concerns. In contrast, social listening is focused on gaining a deeper understanding of customer needs and preferences over time.
Why Is Social Listening Essential?
Social listening plays a vital role by providing various factors in the building of any business:
- Understand Their Customers: By monitoring social media conversations, businesses can gain insight into what their customers are talking about, what their pain points are, and what they like or dislike about their products or services.
- Identify Trends: Social listening tools can help businesses identify emerging trends in their industry and changes in consumer behavior and preferences.
- Respond To Customer Feedback: Social listening tools enable businesses to respond promptly to customer feedback and complaints, which can help improve customer satisfaction and brand loyalty.
- Monitor Their Online Reputation: Social listening tools help businesses keep track of their online reputation by monitoring mentions and sentiment around their brand, products, and services.
- Measure The Effectiveness Of Their Social Media Campaigns: Social listening tools enable businesses to track the success of their social media campaigns by monitoring engagement metrics such as likes, shares, and comments.
