With the spread of the internet, direct mail has become an essential part of communicating with customers. Here are tips to guide you:
- Communicate Special Offers
Direct mail is undoubtedly a powerful medium for delivering the right message to customers. One of its best uses is sending special offers to your loyal customers. Thus, your company can improve the relationship with these consumers and make them even more loyal to your brand.
- Disclose Products With A Short Shelf Life
One of the ways to do direct mail is to use it for campaigns for products with a short expiration date; that is, they are very close to expiring. Thus, you prevent them from being thrown away and your business from losing financial resources. But remember to email these offers only to those who usually buy the products.
- Send Emails On Special Dates
With fierce competition, more and more pet stores are struggling to achieve business goals and objectives. In this scenario, managers need to differentiate their company from others with good prices, products, and services and personal and exclusive communication with customers. Direct mail can be done by sending personalized emails to consumers, congratulating them on their birthdays, or wishing them happiness on important dates, such as Christmas and New Year.
- Launch Or Test New Merchandise
Launching a product is a critical moment for your pet shop. After all, both the new commodity and the financial resources used to purchase it are at stake. With direct mail, you can reduce the chances of mistakes by testing your product before launching and offering it to a highly qualified audience.
- Recover Inactive Customers
You can also use direct mail marketing to email customers who haven’t bought in a long time. Your company can talk to them and invite them to come back through a personalized message. In this case, it’s worth making a special offer that can bring them back, especially in times of economic downturn.
- Bill Customers In Arrears Or Advise Them Of Available Credit
Direct mail lets you talk to your customer who is in arrears or has available credit individually. In this way, you will have a more in-depth knowledge of your consumer’s needs in each case, being able to understand their situation better and meet their greatest desires.
- Confirm Appointments
Pet shops with a pick-up service can use direct mail to confirm customer appointments. Employees can send emails days or hours before picking up the animal so that the consumer can guarantee its availability at the scheduled time.