Impact brands are those that understand that creating a better world for current and future generations is everyone’s responsibility. In order to make that impact, though, brands must first be noticed. If your European impact brand is ready to enter the American market, Amazon visibility is the best place to start. Here are five reasons why.
#1 – Amazon’s Popularity among American Consumers
Of all the reasons why your European impact brand’s visibility on the US Amazon marketplace is vitally important to your success, it’s Amazon’s popularity among Americans that tops the list. Per information published by eMarketer in August 2021, more than 40% of all US ecommerce occurs through the retail giant. Amazon is a household name in the United States thanks its numerous Prime benefits, Alexa-powered smart devices, Kindle e-readers, and various other services that are both affordable and convenient. If you want Americans to recognize your brand, Amazon visibility is the best way to go.
#2 – Visibility in Saturated Industries
More people than ever before are shopping impact brands for a variety of reasons, and while that’s great news for the entire planet, it can make things difficult for smaller brands just trying to get noticed. The problem is that as consumer demand for eco-friendly, sustainable, plant-based products continues to increase, so does the number of companies that are offering them. Amazon offers an opportunity for even the smallest of European companies to make their names known.
#3 – Ratings and Reviews Boost Visibility Further
Amazon is a huge platform, but like any other online retailer, its success in the United States hinges entirely on the satisfaction of shoppers. As such, Amazon tends to show products with excellent reviews (and good search engine optimization, of course) to consumers far more frequently than those with negative reviews or no reviews at all. As more people review your product, Amazon will show your product to more people. Amazon visibility is important because it allows the consumers themselves to help drive your product’s popularity.
#4 – Various Warehousing and Shipping Options
Although there are numerous ways in which you can introduce your European impact brand to the American market, Amazon is by far one of the simplest, most flexible, and most cost-effective opportunities in existence. The platform offers numerous options for warehousing and shipping, which is important for ensuring your customers receive their products in a timely manner. Although you’ll certainly want your own website, and while you can sell your products via that website, Amazon just makes it simpler.
#5 – Simple Sharing Options Boost Visibility Further
Finally, because Amazon is so very popular in the United States, there are numerous sharing options available for every product listing on the platform. Not only can consumers purchase your products for themselves, but they can also share the listing with their friends via Facebook, Twitter, and other social media networks with just a couple clicks. There is nothing more organic than this type of “word-of-mouth” advertising, and no one makes it simpler than Amazon.
Amazon visibility is a critical early step for European impact brands looking to enter the American market. Its inherent popularity among US consumers makes it the ideal platform for getting started, especially if your impact brand is in a more saturated industry where overcoming your competitors might otherwise be tricky.
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